Solutions for flexible and individual business models.
Subscription Economy
What we do
We know everything about subscriptions and growing longer term customer relationships. They require scalable and automated IT systems/more than traditional IT systems can deliver.
Today's consumers are choosing outcomes, value and services over ownership and property. This profound change in the way the way people interact with products is the main driver behind the Subscription Economy. Subscribing offers consumers more flexibility and individualization, such that services like on-demand video and SaaS are becoming more and more widespread.
keylight has partnered with Zuora, the world's leading subscription management platform and implements projects on Zuora's behalf in Germany, Austria and Switzerland. In addition, as a Salesforce partner, keylight is able to implement end to end order-to-cash solutions.
Inspired by our past successful projects, we have created subscription:suite, a modular and highly configurable product to help our customers get the best out of their subscription business.
Subscription Economy
Services
In each focus area, we ensure that our range of services covers 5 key areas we believe to be essential to the long term success of IT projects.
Engage
Swapping a traditional business model for a subscription business model impacts almost all areas of a business, including sales, product management and accounting. keylight's solution architechts provide a detailed requirements analysis in each of these areas and coordinates thematic workshops and trainings.
- Communication with various business areas
- Interdisciplinary requirements analysis
- Workshops and coaching sessions
Consult
keylight has gained extensive experience in the area of subscription-based business models and their demands on traditional IT and cloud systems. keylight is well equipped to support its customers and partners with a wide range of industry best practices and advice on individual project implementations.
- Subscription-based business models
- Zuora and Salesforce Partners
- Industry Best Practices
- Experience from a variety of projects and industries
Design
keylight designs solutions by gathering business and technical requirements in the areas of product portfolio, pricing, sales processes, accounting, payment processing, accounting, reporting, etc. Our solutions focus mainly on scalability and automatization.
- Solution design
- Data modeling
- Integration between IT systems
Develop
keylight develops and integrates SaaS solutions that manage order-to-cash processes encompassing the entire subscription life-cycle. If applicable, our solutions leverage Zuora's RBM system in combination with leading CRM platforms such as Salesforce and Force.com. In addition, we develop custom cloud software such as e-commerce systems, customer centers, microservices, as well as standalone solutions.
- Integration of partner solutions
- Customization and enhancement
- Development of stand-alone software solutions
- Microservices
Support
Subscriptions rely on building long-term customer relationships and providing them with a high degree of flexibility. We offer our customers support in areas such as developing new business models, further enhancing business logic and A/B testing.
- Transformation of business models
- New markets, currencies, payment methods
- Automation / self-service
- A/B Testing
Subscription Economy
Showcases
keylight has supported start-ups and well established companies alike during their transition to the subscription economy.

orderbird
Orderbird is a provider of iPad cashier systems in the restaurant industry. The company was founded in March 2011 with the goal of making restaurant billing software easier and more attractive to use by leveraging mobile devices such as the iPad and the iPhone. keylight has supported and implemented the the complete redesign of orderbird's subscription management and order-to-cash processes.
www.orderbird.com
meinUnterricht.de
meinUnterricht.de is a web platform where teachers can prepare and manage their lessons digitally. The platform offers high-quality teaching material from a range of publishers and allows teachers organize, edit and download it for their lessons. keylight implemented Zuora, the world's leading Subscribtion Management Platform for K.lab educmedia GmbH, the operators of meinUnterricht.de and migrated several hundred thousand data from their database.
www.meinunterricht.de
trivago
Europe's top hotel price hotel comparison site. trivago is a web platform that allows users to find their ideal hotel at the best price with the world's largest hotel database. keylight helped trivago automate its business processes around recurring billing and usage-based subscriptions, taking into account strategic issues such as product modeling, payment methods and a self-service customer center.
www.trivago.de
CARFAX
CARFAX owns the world's largest database of historical vehicle information and offers web services that enable individuals and companies to download prepared reports on used cars. keylight helped CARFAX remodel IT processes around its subscription business as well as improve existing integrations with other cloud systems including Salesforce.com. Further, keylight developed various custom web services for advanced business logic.
www.carfax.euSubscription Economy
Interested?
For every focus area, we are providing you with a partner that gladly answers all your questions regarding the subject.

Dr. Marco Sarich
Marco is a co-founder of keylight and is responsible for projects regarding enterprise IT for subscription businesses.
Send me a message